The UK division of Dating site Match.com received some MAJOR social media back lash when they used this poster as part of their new campaign….
Social media BLEW up and people were NOT happy that red hair and freckles were being looked at as “imperfections”.
— Max KC (@maxkc6) April 11, 2016
Thankfully, they realized their mistake and decided to pull the ads. Their spokesperson even issued a statement saying “Following this feedback, we are in discussions with our relevant partners about removing these posters as soon as possible.”
“We believe freckles are beautiful. The intention of our ‘Love Your Imperfections’ campaign is to focus on the quirks and idiosyncrasies that people wrongly perceive to be imperfections – this can include freckles, a feature that is sometimes seen as an imperfection by people who have them. ”
However, I still have a bone to pick with those people who actually AGREE with these posters. Yes. I know you are out there.
I am a PROUD natural redhead with freckles all year long too. But it wasn’t always this way.
I was teased heavily in school by my peers for being “different”. I would get the usual name calling “carrot top” “redheaded stepchild”. Kids are just so original, aren’t they? It started in grade school and continued through high school. It got to the point where I started dying my hair, just to avoid the bullying. But of course, kids would still tease me that I was trying to cover up being a freak.
When I met my boyfriend, I was in the process of growing my hair out so my natural colour was coming in. He’s always loved my red hair, even when we were just the best of friends. With his help, I really came into my own and started to embrace my identity.
It sounds silly right? Feeling ashamed over something that you were born with. Sure, I could point out the “imperfections” that I am not happy with (hello sooooo not ready bikini bod) but those are things I can change, I can work on. It’s a form of bullying I don’t expect many to understand. I don’t even want to say “You don’t get it” because I grew up as a redhead and I don’t know whether people who have blonde, brunette even multi-coloured hair suffer from bullying as well because of their hair colour. But at the end of the day, it makes you feel down right embarrassed and alone. Don’t even get me started on “Kick a Ginger Day” and how many times I ACTUALLY got kicked from people.
As a successful young woman with a career, a home, a life, and family, I’ve learned to handle the “bullying” better. I laugh it off, I know some people mean no harm when they make jokes but it will always be a touchy subject with me no matter what.
No matter how much make-up I put on, how much hair dye I buy, I will always be a ginger with freckles. I’m okay with that. Why can’t you be?