Pepsi’s disastrous advertisement earlier this month highlighted how not to make a TV ad about how we should all “get along”. Giving someone a Pepsi isn’t going to solve deep contentious issues. However, Heineken thought they would take a try at making an ad showing that we can all “get along” over a beer. Surprisingly, it turned out a lot more authentic than the Pepsi ad and is receiving positive reviews online as how to properly do an ad with politically charged topics.
The commercial begins by setting the scene as a social experiment involving three isolated pairs of UK citizens with opposing beliefs. You see them express their views first, and then watch as the two people enter a warehouse-type building. They are not told what the experiment is about, or what the other person’s views are, and are asked to do various activities to work together collaboratively. At the end they are presented the option of drinking a beer together to discuss their differences.
Here is the controversial Pepsi ad to compare:
Reactions on Twitter:
Well played, ad men.
— hamiga (@hamiga) April 28, 2017
— Jorge (@YorchCalgarian) April 27, 2017
I don't drink beer. But maaaaybe I will now? (No, I hate the taste. But this is beautiful) https://t.co/ViLgXUKZdc
— Taran Killam (@TaranKillam) April 26, 2017
— Clay Travis (@ClayTravis) April 28, 2017
— Michael Chase (@chasethisnow) April 28, 2017