Amazon is attempting to make big strides in the fashion and clothing market with a new service called “Prime Wardrobe,” which aims to bring more convenience to shopping for clothes online.
The Amazon customer is someone who already expects to be able to shop for items without having to leave their house, having them shipped straight to their door with the Amazon Prime service. So why not clothing?
Amazon’s online dominance has already made a big impact on the retail industry, with historic brands like Sears Canada struggling to compete.
Currently in beta, the service allows shoppers to browse over a million clothing items on Amazon, pick 3 or more, and get them shipped for free to their door.
Shoppers have 7 days to try them on in the comfort of their own home, and only pay for what they keep. Unwanted items can be put back in the postage-paid box that they arrived in, and dropped off at a UPS location for return or a free pick-up can be scheduled.
Source: Amazon Prime
Shoppers are able to save money on clothing by keeping more items. If you keep three or four items you’re given a 10% discount. If you keep five or more, a 20% discount is applied.
Amazon claims that the items available for purchase will range from clothing for women, men, girls, boys, and baby, to shows and accessories. It lists on it’s website brands such as Calvin Klein, Levi’s, Adidas, Timex, Carter’s, Hugo Boss, Lacoste, and more.
Over the past few months, Amazon has stepped up it’s fashion and clothing game. In April it announced it’s “Echo Look” device in the United States, a $199.99 USD “style assistant” driven by AI that can take photos of you in your new outfit from different angles and “help you look your best”. It also claims to have a feature called “Style Check”, which can offer “a second opinion” on your outfit by comparing two photos and using AI to decide which suits you best. The device hasn’t launched to the public yet, but a companion app was launched for iOS and Android.
It was also in April that a manufacturing patent Amazon had filed made headlines. It described a fully machine-operated apparel factory with the capability of producing clothing “on demand” for it’s private label brands.